01 - Combine sugar, yeast, and warm water in a large bowl. Let the mixture sit for 5 minutes until it becomes foamy, indicating the yeast is active.
02 - Add flour, salt, and olive oil to the yeast mixture. Stir until a shaggy, sticky dough forms.
03 - Turn the dough onto a lightly floured surface. Knead for 8–10 minutes, pushing the dough away with the heel of your hand and folding it back, until smooth and elastic.
04 - Place the dough in a lightly oiled bowl, turning once to coat. Cover with a clean towel and let rise in a warm, draft-free spot for 1 hour or until doubled in size.
05 - While dough rises, mix softened butter, garlic, parsley, rosemary, chives, pepper, and salt in a small bowl until thoroughly combined.
06 - Punch down the risen dough to release air. Roll out on a lightly floured surface into a rectangle approximately 9x13 inches.
07 - Spread the garlic and herb butter evenly over the entire surface of the rolled dough.
08 - Starting from a short end, roll the dough tightly into a log. Place seam side down in a greased 9x5 inch loaf pan.
09 - Cover the pan and let rise for 30 minutes until puffy. Preheat oven to 350°F during the final 10 minutes of rising.
10 - Bake for 30–35 minutes until the top is deep golden brown and the loaf sounds hollow when tapped on the bottom.
11 - Let cool in the pan for 10 minutes, then transfer to a wire rack to cool completely. Slice with a serrated knife and serve warm.